Ready to guide cross-platform innovation? Join other industry leaders shaping interoperability, strategy, and growth across the global digital signage ecosystem.
Join a GSA Committee to connect with industry leaders, influence cross-platform best practices, and help build the future of digital signage innovation. Whether you lead strategy, technology, or operations in your business, your insight can help shape the direction of the industry.
The Global Signage Alliance’s committees are strategic, member-led working groups formed to drive collaboration across the digital signage value chain. Created to ensure real-world expertise guides industry evolution, the committees are designed to shape standards, evaluate platforms, and generate best practices that benefit the entire ecosystem.
Each committee is chaired by a GSA member and made up of professionals from across the signage spectrum.
Their mission is to connect decision-makers and give members a voice in how the industry grows. Committees meet monthly to evaluate tools, align on challenges, and influence GSA’s direction at large. Here are the key benefits of joining a committee:
We have launched four focused committees to reflect the major building blocks of any signage solution. Each committee is made up of leading industry professionals to ensure representation from across the digital signage ecosystem and alignment with real-world industry needs.
Currently, GSA members can join the following member committees:
The Software Committee explores how signage CMS platforms are evaluated and adopted. It drives discussions on integration standards, API functionality, and how software solutions align with end-user needs. Members gain exposure to comparative tools, trends in UX design, and vendor landscape shifts and how to use and implement AI.
The committee regularly reviews solutions on usability, scalability, and security. It aims to make cross-platform functionality more accessible and helps members make smarter strategic decisions. This committee is ideal for CMS developers, IT architects, and product strategists looking to influence the software layer of the signage stack.
Interested in contributing to this committee? Join Software Committee
The Hardware Committee focuses on evaluating signage hardware such as displays, media players, and edge computing devices. The group defines compatibility standards, hardware specs, and deployment reliability across varying environments.
Committee sessions explore innovation in power consumption, device security, and product lifespan. Hardware decision-makers benefit from peer benchmarking, technology forecasting, and alignment with integrators and CMS providers. If you’re involved in hardware R&D, product launches, or procurement, this committee offers critical insight into market expectations.
Interested in contributing to this committee? Join Hardware Committee
The Content Committee examines evolving creative tools for digital signage. This includes AI-assisted content generation, dynamic templates, and data-driven storytelling. Members discuss how brands can scale content while maintaining engagement and local relevance.
It also covers the tools and systems used to manage creative workflows. The committee champions best practices in real-time content delivery and personalisation strategies. This group is essential for digital agencies, content studios, and marketers working at the intersection of creativity and performance.
Interested in contributing to this committee? Join Content Committee
This committee brings together experts in the physical and digital implementation of signage systems. It covers installation standards, remote vs. on-site support, and long-term maintenance frameworks. Members share best practices for lifecycle management, training, and cross-platform integration.
The committee connects real-world deployment experience with product development, improving outcomes across the board. Ideal for integrators, MSPs, project managers, and service architects, this group ensures operational excellence remains part of industry innovation.
Interested in contributing to this committee? Join System Integrators Committee
Committees follow a simple, structured framework that ensures productive engagement without excessive commitment. Each group meets monthly to review, discuss, and document progress toward its objectives. There will be a Whatsapp group for each committee where you can ask questions and get direct in a closed environment.
Members are expected to contribute actively and collaborate on shared resources and best practice documentation. Each quarter, progress is aligned across committees, ensuring unity of vision and a clear voice for the Alliance.
Ready to get involved? Join a Committee
Committee participation is exclusive to GSA members. If you’re ready to shape the future of digital signage (from the inside out) this is your opportunity to lead, connect, and be heard.
Frequently asked questions about the GSA Committees
All current GSA members are welcome to apply to any committee. Whether you’re from a startup or a global brand, your expertise and perspective are valuable. If you are still not a member, join us today, and take your seat at the committee.
Committees meet once per month and require roughly 1–2 hours of engagement per month, including review and feedback. Quarterly summaries are shared across committees.
Yes, members can join multiple committees depending on their interest and capacity. However, we recommend focusing on one to maximise your impact.
The Global Signage Alliance (GSA) is registered as a not-for-profit organization with the Dutch Chamber of Commerce №75089475.
The official address of the trade association is:
Nieuwe Ebbingstraat 42A, 9712 NM Groningen, The Netherlands.
Get the latest news, unsubscribe anytime.
All Rights Reserved Global Signage Alliance © 2024
Website Designed & Created by SAYPIXEL LLC
