Last updated: 6 October 2026. Applies to visitors from the European Economic Area, Switzerland and the United Kingdom.
1. What this policy covers
This policy explains how https://www.gs-alliance.org (“the website”) uses cookies and similar technologies such as local storage and scripts, which third parties are involved, and how you can change your choices at any time: Change cookie settings.
2. What cookies are
A cookie is a small file stored by your browser when you visit a website. It lets the site, or a third party, recognise your browser on later visits. Local storage works in a similar way. Scripts are pieces of code that run in your browser to make the site work or to measure its use.
3. How we ask for consent
On your first visit a banner asks whether you accept statistics and marketing cookies. Nothing in those two categories loads until you accept. Functional cookies are required for the site to work and are always on. You can change or withdraw your choice at any time with the link above or the “Change cookie settings” link in the site footer. Your choice is stored for 180 days.
4. Cookies and services we use
4.1 Functional (always on)
| Name | Provider | Purpose | Lifespan |
|---|---|---|---|
| gsa_consent | GS Alliance | Stores your cookie choices | 180 days |
| wordpress_test_cookie, wordpress_logged_in_*, wp-settings-* | GS Alliance (WordPress) | Set only when you log in to the website’s admin area | Session up to 1 year |
Forms on this site are protected against spam with Google reCAPTCHA, which loads on pages that contain a form and may store data needed to tell people and bots apart. See Google’s privacy policy.
Fonts are served by Adobe Fonts. Adobe receives your IP address to deliver the font files; Adobe Fonts does not set cookies. See the Adobe Fonts privacy notice.
4.2 Statistics (only with consent)
| Name | Provider | Purpose | Lifespan |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes visitors to measure site use | 2 years |
| _ga_* | Google Analytics | Keeps session state for measurement | 2 years |
4.3 Marketing (only with consent)
| Name | Provider | Purpose | Lifespan |
|---|---|---|---|
| _gcl_au | Google Ads | Measures the results of our advertising | 90 days |
| test_cookie | Google Ads (doubleclick.net) | Checks whether the browser accepts cookies | Minutes |
| YouTube cookies and local storage | Google (YouTube) | Set only when an embedded video is loaded | Varies |
Cookie lifespans for Google services are taken from Google’s published cookie list. Google is located in the United States; see Google’s privacy policy.
5. Blocking and deleting cookies
You can delete cookies or block them through your browser settings. If you block all cookies, parts of the website may stop working. After deleting cookies you will be asked for your choice again on your next visit.
6. Your rights
You have the right to access, correct, transfer or delete your personal data, to object to processing, and to withdraw consent at any time. You can also lodge a complaint with your data protection authority (in the Netherlands: the Autoriteit Persoonsgegevens). To exercise your rights, contact us using the details below.
7. Contact
Global Signage Alliance
Nieuwe Ebbingestraat 42a
9712 NM Groningen
Netherlands
Email: info@gs-alliance.org