Digital signage and retail – Advantages for businesses
These days, digital signage and retail are like bread and butter. Brick-and-mortar stores can use signage displays to generate more revenue, improve the shopping experience, and convey important messages. MagicInfo Services specializes in providing signage solutions for B2B clients worldwide. As industry experts, we identified the top advantages of digital signage solutions. In this piece, we will walk you through each, in order to help you decide whether MagicINFO is the right fit for your retail space.
Main advantages of digital signage solutions for retail
While digital signage solutions is still a relatively new marketing tool, it offers a number of benefits for retail. In our expert opinion, there are several main advantages of digital signage that you must consider, starting with remote management. It allows you to access content and manage displays from wherever you are. Here are the top four perks of digital signage solutions for retail:
- Remote management
- Increase in-store visits
- Influence purchasing decisions
- Easily create high-quality content
1. Remote management
One of the biggest benefits of digital signage for retail is remote management tools because it can save you miles, time, and money.
This is possible because you are in full control of the signage devices from anywhere.
Hence, you can easily update the content at any store with a few simple clicks without having to go on-site. With MagicINFO, you can take advantage of remote access to your connected devices. Among other things, the software allows you to see exactly what’s on the displays at any given time, and to make instant changes if needed from anywhere. In the video below, you can check out how to use the MagicINFO Remote control management tool:
2. Increase in-store visits
A survey shows that 76% of people have entered a store after seeing a digital sign at the window. Hence, more and more companies are adopting digital signage display solutions and including those in their marketing strategies. Nowadays, digital signage and retail go hand in hand because it can lead to more turnover for businesses by driving more traffic to brick-and-mortar stores.
3. Influence purchasing decisions
Another interesting fact is that 8 in 10 brands see a significant increase in sales (up to 33%) after implementing digital signage solutions to their marketing strategy. So, it’s safe to say that digital displays can enhance sales in retail stores. It is also important to note that, retail stores record a greater increase in impulse purchases compared to planned ones.
4. Easily create high-quality content
Creating high-quality content for different marketing mediums can be a herculean task that requires time and resources. To save time and money, digital signage offers various options to automate content creation while still maintaining high quality. Throughout the years, we have found six smart ways to create content easily with MagicINFO. For example, you can take advantage of the Web Author to create playlists that suit the brand’s goals to the T, which is why digital signage is good for businesses in retail.
Other advantages of digital signage use in retail stores:
- Improve the overall customer experience
- Advertise in-store discounts
- Prompt customers to take a specific action
- Provide information (e.g. store map)
- Save money from print advertising
- Improve the experience at the queue
Article by MagicInfo Services by ScreenCOM