Digital Transformation Expo, part of TechExEurope, will soon take place in Amsterdam this September, bringing together more than 8,000 attendees, 200 exhibitors and 200 speakers for two days of enterprise technology strategy and practical insight. Co-located with four additional events – Cyber Security & Cloud Expo, AI & Big Data Expo, Data Centre Expo and IoT Tech Expo – the series offers senior technical leaders a comprehensive view of the technologies shaping enterprise transformation,all within one venue.
Hear from Enterprise Leaders at the Forefront of Change
The event will welcome to the stage senior executives and transformation leaders from some of the world’s most recognisable brands. Confirmed speakers include:
- Linda Cereda, Global Head of Marketing Data, Nike
- Gabriela Cadenas, SVP Global Digital Commerce, The HEINEKEN Company
- Anneke Sneevliet, Marketing and Transformation Director, Medtronic
- Kirsten Goedhart, Director Process Digitalisation, ABN AMRO
- Paul Beelen, Head of IT & Technology PMO, Coca-Cola HBC
- Rui Costa, Data & Machine Learning Team Leader, IKEA
- Mo Afshari, Global Head of Enterprise Digital Platforms, Shell
- Lydia de Jongh-Veneman, Deputy Head of Division, European Central Bank
- Marco Eijsackers, Global Head of Tech Strategy, ING
- Manjinder Singh, Head of Airline Data Science & Analytics, TUI
The line-up of speakers covers a diverse range of industries – from retail and consumer goods to finance, logistics, healthcare and energy. Each speaker will share real insights and lessons learnt from navigating complex digital transformation programmes and driving enterprise change.
Full speaker lineup: https://digitaltransformation-week.com/europe/speakers/
Agenda Aligned with Current Market Challenges
The agenda will address the pressing questions faced by CIOs, CTOs and technology leaders today. With enterprise teams under pressure to deliver measurable outcomes from digital investment, sessions will focus on real-world lessons, including:
- Digital transformation successes and failures: Real-world use cases and key takeaways– learning directly from a panel of leaders who have navigated large-scale programmes.
- Beyond the Hype: A Business-First Approach to AI in Marketing– highly relevant as enterprises face scrutiny over whether AI can deliver tangible business value.
- Data-driven transformation strategies for people, with people-a panel examining how digital strategies succeed only when aligned with culture and teams.
- Enterprise Architecture as a Strategic Enabler of Solution Design– discover actionable frameworks for those modernising infrastructure.
- Think Different, Think AI: Cultivating the AI Mindset– a discussion on how to embed AI thinking across technical and business functions.
With AI, engineering culture and data-driven strategy high on the current agenda, attendees can expect practical takeaways that directly address challenges of scale, regulation and competitiveness when leading digital transformation.
View the agenda: https://www.digitaltransformation-week.com/europe/agenda/digital-transformation-in-action/
A Crossroad of Enterprise Technology
With five leading technology events convening simultaneously, TechEx Europe provides attendees with an unparalleled opportunity to explore the interdependencies of security, data, AI, infrastructure and IoT. For technology decision-makers, the ability to benchmark across these areas in a single setting is a significant advantage – ensuring strategies are not built in isolation but as part of a cohesive digitalisation roadmap.
Designed for Senior Technology Leaders
With CIOs, CTOs, Chief Architects, Engineering Leaders and Directors of Digital Transformation in attendance, the event is positioned as a key opportunity for networking and peer-to-peer exchange. Participants will leave with:
- Strategic frameworks, tested in enterprise contexts
- Insights into technical architectures driving resilience and scale
- Lessons from failures as well as successes
- New approaches to leadership and organisational alignment
- Access to new enterprise technologies and solutions across the expansive exhibition floor
Event Details
Dates: 24–25 September 2025
Location: RAI Amsterdam, Euroaplein 24, 1078 GZ, Amsterdam, Netherlands
Tickets: https://digitaltransformation-week.com/europe
Co-located Events: Digital Transformation Expo, Cyber Security & Cloud Expo, AI & Big Data Expo, Data Centre Expo, IoT Tech Expo
Media & Registration Information
Media outlets, tech publications and journalists are invited to attend and cover Digital Transformation Expo Europe 2025. Press passes are available upon request and include access to all five conference tracks, speaker sessions and the exhibition floor.