Timing is everything, especially when it comes to communication and marketing. Capturing attention takes more than just words. It’s about crafting memorable experiences and stories both offline and online. And if you want to communicate your brand messaging to its fullest potential, you need to capitalize on opportunities.
The importance of digital signage, paired with targeted messaging, lies in its functionality to provide customers with information, wayfinding, and, of course, promoting products and services. As this kind of content, dynamic and personalized, resonates more powerfully with audiences, it allows brands to tap into tools, such as digital signage and interactive displays.
Growing Business Opportunities With Digital Signage
Digital Signage and its importance for businesses are becoming more and more apparent – turning into a widespread tool for engaging visitors in public spaces. It provides clear, memorable, and timely communication while driving sales and revenue through advertising and sponsorships. Here we’ll explore how technology-driven innovation is being utilized in different industries:
- Arts and Entertainment
- Education
- Events
- Quick Service Restaurants (QSR)
- Airports
Arts and Entertainment
In the ever-evolving creative industries, we can see many examples of interesting and diverse uses of advanced technologies, including virtual environments, video walls, and interactive displays, all contributing to an unparalleled visitor experience. One standout example is NXT Museum, which illustrates a high-tech museum promoting innovation and creativity in the art space.
The museum is, in fact, the most advanced, technology-speaking, in The Netherlands. With a full technical Samsung set-up, the institution not only enhances visitors’ experience but also enriches its educational program, solidifying its position at the forefront of art and technology integration. If you’re curious to explore more about how digital signage is implemented in the museum industry and specifically in NXT Museum, check out this insightful article.
Education
Digital flipcharts, interactive whiteboards, smart and LED signage, and all kinds of monitors – all these technologies are transforming the education sector. For example, one of the founding GSA members, HandyAV has recently partnered with ShapeRobotics and now supplies UK classrooms with digital signage robots to cultivate interactive and dynamic sessions. Educational institutions are responding to the rising need for virtual and hybrid learning, enriching both online and in-person classes. The goal is to create effective and engaging learning experiences while addressing health and safety concerns.
With digital signage software solutions, like MagicINFO, educational institutions can provide real-time updates, safety information, directions, and emergency details around campus. Using such technology, schools, and universities can create a better environment for students and teachers by keeping them engaged and well-informed. You can explore more technologies being implemented in the industry, along with various examples highlighting how Samsung is pioneering these advancements in the educational sector.
Figure 1. New Era of Learning Reimagined with the Help of Advanced Technology
Events
Events are utilizing cutting-edge technology to further the participants’ experience through, for example, a series of vivid interactive installations. Curating immersive experiences as part of big events and festivals is becoming more and more common as events seek to bring memorable experiences and involve guests in various interesting ways. Such installations are designed to provoke impactful experiences for the attendees.
However, interactive display use can be extended beyond engagement and entertainment – which are significant on their own. They can also provide valuable information guests need and navigate them throughout venues. Some events even create immersive journeys – a series of installations that vary with each interaction, catering to a unique and surreal experience for each attendee.
Quick Service Restaurants (QSRs)
At quick-service restaurants (QSRs), a significant portion of customer choices happens at the register, resulting in impulse purchases being a substantial driver of revenue. So, how can such restaurants leverage and influence this impulsive buyer behaviour to increase revenue? Consider this: if customers are making spontaneous decisions, strategically placed attention-grabbing signs around the register can significantly impact their choices.
Prominently showcasing high-profit-margin menu products, limited-time offers (LTOs), and special deals, can help quick-service operators nudge undecisive consumers toward enticing deals, like 2-for-1 combos or time-bound promotions. Furthermore, you can also place suggested complementary items on their digital signage taking advantage of upselling the customer. Additionally, with the advancement of QSR analytics, operators can now take advantage of customer-sensing technologies and retail analytics tools to optimize their strategies further.
Just imagine all the possibilities: if your business is situated near a football stadium, as an example, you can anticipate a wave of fans during and after games and tailor promotions to cater to their preferences. These offers might even be influenced by whether the home team won or lost. For a deeper dive into real-life examples of digital signage, how it is utilized, case studies, and much more, feel free to explore this dedicated resource on Samsung’s website showcasing digital signage and its importance for businesses, specifically dedicated to the quick-service restaurant sector.
Airports
The importance of digital signage can be seen in the airport industry as well, especially as airports have grown bigger and passenger numbers have increased. It is really important that information delivered to travellers is concise, which will then lead to increased satisfaction as well.
One of our members, FinesseTech, is the system integrator behind exciting installations in the Middle East, including those at Abu Dhabi Airport and Dubai Airport Freezone. They have also successfully executed numerous digital signage projects with local banks, enhancing communication and customer engagement.
* Source: IATA, 2016 / Accenture, 2013 / SITA 2017
Speaking about dynamic and personalized content, airports have the opportunity to effortlessly amend, schedule, and distribute content across their whole digital signage network thanks to software solutions like MagicINFO. You can connect MagicINFO to a database of your choosing and every time a change in the file is made it will automatically update the content in the connected displays, shortening the processing time and limiting the chances of human error. Below you can see the Samsung display installation in the Helsinki Airport to get a better understanding of the opportunities that the brand offers:
Additionally, MagicINFO seamlessly integrates with various display types, allowing the delivery of captivating content regardless of the operational framework. Samsung’s Remote Management Tool allows you to monitor and control both your digital signage hardware and software, streamlining operations from one place.
Top Digital Signage Advantages and Disadvantages
From increased customer engagement to improved internal communication, digital signage offers many benefits to businesses. We would go as far as to say that the pros outweigh the cons by a lot. Check out the top digital signage advantages and disadvantages in the table below:
| Digital Signage Advantages | Digital Signage Disadvantages |
| ✅ Increased customer engagement | ❌ High initial hardware investment |
| ✅ Enhanced brand awareness and recall | ❌ Prone to malware attacks |
| ✅ Targeted and dynamic content delivery | |
| ✅ Cost-effective advertising and promotions | |
| ✅ Improved internal communication |
Companies empowered by Samsung’s remote device management systems can quickly update content and settings, ensuring the distribution of live, time-sensitive messages. Strategically placing content in optimal locations improves relevance and the flexibility to craft diverse messaging to sustain audience engagement. Alongside scalability and insightful reporting, the integration of emerging technologies such as event-triggered content and facial recognition shapes digital signage as an essential tool for businesses aiming to create impactful campaigns.
Importance of Digital Signage – Final verdict
In conclusion, the strategic implementation of digital signage brings a transformative impact on communication, engagement, and brand perception across various industries. Employing the right solutions enables visitors to have a more pleasant and inclusive experience, whereas companies are favoured with insightful data and better customer relationships. By leveraging the power of digital signage, businesses and organizations can create memorable experiences effectively conveying brand messaging and capitalizing on opportunities for engagement.
As evidenced by real-life examples, digital signage plays a significant role in elevating customer experiences in various sectors. Through targeted content delivery, interactive displays, and the integration of advanced technologies like MagicINFO, the potential for enhancing customer experiences is immense. Ultimately, implementing digital signage not only enriches visitor experiences but also provides businesses with valuable insights, further emphasizing the importance of digital signage in paving the way for a more inclusive and data-driven future.
The potential for digital signage for businesses and organisations is vast, promising a more engaging, informative, and inclusive experience for people. Join the digital signage revolution today by becoming a Global Singage Alliance member and take advantage of perks like member discounts, speaking at leading digital signage events, access to a global network of digital signage experts, and many more.
