Join William Sam as he explores Samsung VXT Pirs Programme, app-style products developed by Samsung or its partners on the Samsung VXT platform. Sam has over a decade of experience in the digital signage industry as an expert in Content Management Systems. Currently, he spearheads the Visual Display Platform Solutions Operations at the Europe Display Organisation of Samsung Electronics, where his leadership has fostered a robust software and platform partner ecosystem. His expertise encompasses not only technical advancement but also strategic partnerships and market expansion, helping drive the company's ambitions in setting new industry standards. William’s commitment to excellence and forward-thinking approach has made him a respected authority in the industry. His extensive knowledge and hands-on experience have enabled him to navigate the complexities of digital signage.