Saudi Signage Expo kicks off its inaugural edition today: Must-see top 5 highlights

Saudi Signage Expo 2024
  • Saudi Signage Expo is already the largest event of its kind in the Middle East for servicing the digital, print, graphics and imaging industries
  • Live car wrapping demonstrations organized by CMYK Print Solutions and Alem Slassel Trading among the highlights from 100+ exhibiting brands
  • ‘Hala (هلا) Chats’ features insightful sessions under six themes including personalization, sustainability, creativity & storytelling, wayfinding & signage, local content and printing & wrapping


Riyadh, Saudi Arabia | 5 March 2024: 

The inaugural edition of Saudi Signage Expo, the largest in the Middle East for the digital, print, graphics and imaging industries, running till 7 March 2024 at the Riyadh International Convention & Exhibition Centre (RICEC) opens to visitors today. The event brings together key decision makers from retail, entertainment, hospitality, commercial and real estate, which represent the sectors driving the rapid expansion of the signage industry within the Kingdom.

As the doors open to Saudi Signage Expo, here are top five event highlights. 


Diversity of product sectors 

Over 100 companies exhibit at Saudi Signage Expo hailing from Belgium, China, Egypt, Oman, Portugal, Qatar, Saudi Arabia, South Korea, Türkiye and the UAE. Together, these companies address the evolving requirements of the digital, print, graphics, and imaging landscapes through six key product sectors: large format printing, signage, graphics, imaging, digital marketing, and gifts & promotional materials.


Local exhibitors in the spotlight 

Attendees will have the opportunity to explore products and solutions from local exhibitors, including renowned companies such as Alnab Almoudeei Trading, a leading supplier of advertising materials, printing supplies, display stands and other high-quality products; Alem Slassel Trading, a specialist in advertising materials, protective solutions and interior wrapping; Athman Capital, a pioneer in the field of gift and souvenir manufacturing; and Tamam Electronics, a well-known name in the digital signage industry and provider of interactive solutions such as touch screens, enclosed metal case kiosks, etc. 


International companies drive business growth

From Flex Europa Middle East’s digital printing solutions to Blue Rhine’s premium signage, advertising and LED services, intuitive signage boards, interactive screens and bright LED displays; FujiFilm Middle East’s large format machines information on display screen and HP’s advanced range of printers and solutions suitable for signage, retail, décor and commercial applications, Saudi Signage Expo emerges as a focal point for leading international companies to showcase technologically advanced products and solutions aimed at fostering business growth within the Kingdom. 


“Saudi Signage Expo is crucial due to the significant potential of the Saudi market. It offers valuable opportunities to tap into innovative technologies and cater to evolving consumer preferences. Engaging in the expo provides a gateway to tap into this dynamic and lucrative market,” said Jihad Abdeljalil, Managing Director, Flex Europa Middle East.


Live car wrapping 

During the three-day event, participants will have the opportunity to observe live car wrapping demonstrations organized by CMYK Print Solutions, a provider of printing equipment and supplies, as well as Alem Slassel Trading. From precision cutting and meticulous application to innovative design concepts and cutting-edge materials utilization, attendees will gain valuable insights into the intricacies of the car wrapping process.


‘Hala (هلا) Chats’

Attendees will gain knowledgeable insights by actively participating in the exclusively curated ‘Hala (هلا) Chats’, comprising more than 15 engaging sessions and featuring over 25 speakers. Whether exploring innovative approaches to personalization, discussing strategies for sustainable practices, unravelling the art of creative storytelling, navigating the complexities of wayfinding & signage, or delving into the significance of local content and the intricacies of printing & wrapping, ‘Hala (هلا) Chats’ will support attendees to stay ahead of industry trends and drive impactful change within their sectors. Hear from top representatives from Red Sea Global, ColorJet Group, Riyadh Airports, 3M Arabia and much more.


“As the inaugural edition of the Saudi Signage Expo debuts in Riyadh, the event serves as a pivotal platform for industry leaders, innovators and stakeholders to capitalize on the growth of the signage sector in the Kingdom by engaging in networking and business development opportunities that are relevant to their businesses,” said Muhammed Kazi, Vice President – Construction, dmg events.  


Registrations for the free-to-attend event are open at Visitors under the age of 18 will not be permitted.



For media queries contact: 

Ranju Warrier, Head of Communications – Construction, dmg events | 00971 50 687 2561


Mamdouh Zackout, RLS PR | 00966 56 668 8063


About Saudi Signage Expo


Saudi Signage Expo is the region’s most important business event for the digital, print, graphic and imaging industries. Attracting senior decision-makers and featuring top manufacturers and suppliers of digital signage, print and graphics, Saudi Signage Expo will be a must-attend event for anyone doing business in this rapidly growing sector. 


Organized by dmg events, the inaugural Saudi Signage Expo expects 5,000+ attendees from across the Kingdom, as well as 100+ international and local exhibitors across six key sectors: large format printing, signage, graphics, imaging, digital marketing, and gifts & promotional materials.


Saudi Signage Expo is set to take place at the Riyadh International Convention & Exhibition Center from 5 – 7 March 2024. Free to attend for industry professionals. For more information visit 



About dmg events 

dmg events is a leading organizer of face-to-face events and publisher of trade magazines and information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today’s rapidly evolving landscape.


With a presence in over 30+ countries and organizing more than 100+ events each year, dmg events is a global leader in the industry. Attracting over 425,000 attendees and delegates annually, we organize events in the construction, hospitality, food & beverages, interiors & design, energy, coatings, entertainment and transportation sectors.


To better serve our customers, dmg events has offices in 10 countries including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada and Singapore. By being on the ground we can better understand market needs and nurture relationships to create unforgettable experiences for our attendees.


Our flagship events include Big 5 Global, The Hotel Show, INDEX, ADIPEC and Gastech. For more information visit  Founded in 1989, dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT,